WetDirt Racing

The WetDirt Racing brand identity was created for a young racer who’s not just chasing wins on the track, but also raising awareness for Alopecia with every lap. Inspired by his bold spirit and unstoppable energy, this project blends rugged, race-ready design with a personal mission. Using a mix of strong typography, dynamic iconography, and a color palette of red, blue, cream, and black, the identity feels both gritty and modern—just like the racer himself. At its heart, WetDirt Racing is about more than speed; it’s about turning passion into purpose, and celebrating the power of showing up exactly as you are.